Strange Ads

Some strange ads have been popping up at a Cambridge, Mass. subway stop and at Harvard Square.

The ads state:

{first 10-digit prime found in consecutive digits of e}.com

The answer to the problem leads to a web site that has another puzzle.

After solving several of these puzzles (or so I'm told) the solver arrives at a Google page that asks for the solver's resume.

Cool idea for a way how to hire talented engineers (or engineers that have talented friends)